Western audiences routinely hear about Israel-Palestine through the Israeli lens. Israel is very good at messaging and branding itself as a victim in a hostile region. Based on this branding, American taxpayers annually give $3 billion to Israel in the form of weapons and military hardware and outright donations.
The Israeli hasbara has even fine-tuned its messaging and branding of Palestine and Palestinians who are portrayed as “terrorists” and uneducated, violent extremists. Western audiences are very gullible or maybe just lazy. They like to be spoon-fed.
Maybe it’s time for Palestinians to brand themselves. Based on my 5-6 months living in Gaza, I think a more appropriate description of Palestinians is peaceful, educated and moderate people who have many of the same concerns and dreams that Israelis, Americans and everyone else have.
Listen to this short interview with Khalid Meshaal, the political leader of Hamas. Is his branding of Palestinians effective?